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DANONE BELORIGINE

BELorinine was a school project. Danone is a French company; worldwide leader in fresh milk products. The brand was on the point to launch a new category done with local Belgium taste. Strawberry from Wepion (the best one) & Newtree chocolate. The real packaging wasn't launch yet while we had the briefing, we discover it afterward. I remember When I was young, my great grandmother & me, were going to our usual farm to buy fresh strawberries that we were mixing with fresh yaourt. It was a must & my favourite dessert. Therefore I decided to give this aspect of Tradition to my design & focus on the authenticity, 'done by grand-ma", home made product, real taste, new & different. I created my own illustations & pattern ribbon. The engravings are divers scans coming from books that I rebuilt. Find here is the real Danone packaging.



Danone Belorigine set of new design

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DANONE BELORIGINE

BELorinine was a school project. Danone is a French company; worldwide leader in fresh milk products. The brand was on the point to launch a new category done with local Belgium taste. Strawberry from Wepion (the best one) & Newtree chocolate. The real packaging wasn't launch yet while we had the briefing, we discover it afterward. I remember When I was young, my great grandmother & me, were going to our usual farm to buy fresh strawberries that we were mixing with fresh yaourt. It was a must & my favourite dessert. Therefore I decided to give this aspect of Tradition to my design & focus on the authenticity, 'done by grand-ma", home made product, real taste, new & different. I created my own illustations & pattern ribbon. The engravings are divers scans coming from books that I rebuilt. Find here is the real Danone packaging.

Danone Belorigine Chocolate
Danone Belorigine Chocolate zoom
Danone Belorigine strawberry Wepion
Danone Belorigine strawberry Wepion zoom
Danone Belorigine: display in shops

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