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LIPTON ICE TEA BAGS

Lipton Ice Tea Bag was a packaging project some years ago. We had to redesign a new range of packaging for the lipton brand. The existing packaging was already out at this time so we had the possibility to see it and create something totally different and much more attractive. My concepts were: new, fresh (fruits directly from the tree) summer, different, sunny, fruity, full of vitamins, powerful & tasty. I went on a clean design made of leafs; making nice and curvy tree shapes where fruits are laying in . All the illustration are handmade, even the instructions on the side. The script typeface reminds the lightness and the curved line of the tree.



Lipton packaging zoom

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LIPTON ICE TEA BAGS

Lipton Ice Tea Bag was a packaging project some years ago. We had to redesign a new range of packaging for the lipton brand. The existing packaging was already out at this time so we had the possibility to see it and create something totally different and much more attractive. My concepts were: new, fresh (fruits directly from the tree) summer, different, sunny, fruity, full of vitamins, powerful & tasty. I went on a clean design made of leafs; making nice and curvy tree shapes where fruits are laying in . All the illustration are handmade, even the instructions on the side. The script typeface reminds the lightness and the curved line of the tree.

Lipton packaging

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