Màloma is a brand new ”comptoir culinaire” that just opened (in March 2020) in Brussels, close to Josaphat park. Maloma means “malolactic” fermentation (go check their Facebook page for more details about their concept). George and Victor will make you discover a whole new world: the world of fermented products. I was pleased to have a 5-course dinner and savour new tastes, all served in a minimalist but stylish way. It was just delicious. Their home made fruit kefir - known as the best fermented food to be included in your diet - is one the best! Come in and grab yours! For the two owners and friends, I was so excited to design the identity of their new project. They already had in mind some basic ideas that we settled and evaluated together. They had a strong will to have a hand painted circle. I drew about 60 of these with India ink & acrylic paint. It was very funny. This handmade circle stands for all the handmade parts that have to be done to have a fermented product. The rust color tells a story about the time products need to ferment, as iron needs time to oxide. The colour can be a real metallic pantone or tanslated into an “orange rust” quadri. Maloma main font has real “O” circle and nice curves to match with the circle around it, whereas the script font recalls the brush of the circle. I also designed their business card: a squared one as the logo perfectly fits in it. The logo is varnished to give texture and relief. If you buy a bottle of kefir you will discover the label I made hanging to the bottle’s neck, with hand drawn icons explaining how to handle & open the bottle. I am actually supporting them with their social media; making visuals, Intragram icons stories and post ideas. Trying to make their media active, young, accessible and interesting. As I love photography, I am often taking pictures of the place, dishes and some portraits. Those pictures are used for their social media, Facebbok & Instragram Now it’s time to book your table @Maloma! Enjoy!
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