After more than 3 years spent in Milan, where I discovered the Italian quality, I began working for the Belgian shoe brand named "Beoriginal". Made of 100% Belgian creativity with a superior Italian crafted materials (Better to know it). My mission was to modernise their new catalogues with graphics and products packshots, take care about their social media marketing and mailing. I also had a small job part of press release contacting bloggers for new collaborations. Facebook was my main communication tool for the brand; I focused a lot on the “made in Italy”. Posting about amazing Italian spots, delicious Italian cuisine or their fascinating habits to talk with their hands. All this with some weekly pictures to highlight a chosen pair of shoes. I used to look for a shooting place dedicated to each product line, emphasing it to do monthly mailing. I was also active on Instagram with posts ands stories. My main purpose was to Build Brand Loyalty with actual clients, increase our Web Traffic and reach potential new clients through advertising