New Foundation, my father intimates apparel company (not a secret it is my father), needed a logo relift and new up-to-date stationary. The old bust have been made around 20 years ago. Nowadays beauty and body standards have changed, so it needed to be updated. I adjusted the shoulder, bras and the overall silhouette. The textile world is hard, those people pay attention to the smallest details, so the main prospection object (dixit the business card) need to be magnificent. The production is clean and beautiful; the bust is embossed in a very tick and soft paper, the four edges are blue tinted plus the use of a perfect Pantone. I have created 2 different letterheads, playing with the name of the company and my father function on the side in a vertical way. To perfect the letter, just use the personalised press/stamp on the top of it. Same for the enveloppe, finish the stationery with an embossed logo on the flap! As Tom Jones said: “it is a man world, but it would be nothing without a woman”!