Alexia is Aqualexx Swimming Pools, an empower woman with such energy - building, maintaining & renovating pools. My mission was to create a graphic identity on an existing logo. Before the graphic part of it, Marine - from Infused Communications - did an amazing job to build Aqualexx brand strategy, working on market analysis, benchmark, … Because selling swimming pools in not only about pools! Aqualexx identity is fresh, sunny and tonic! The use of droit fonts reminds the pools structure, the title font relates to the contrast between the “under water world” (where everything seems bigger) and the “over water world”. The imagery world of Aqualexx is very important & is close to artistic" photography. Mixing: movement & light game, blurry underwater world & sharp shapes, well-being & escape intergenerational place or fresh place & nice meeting place. Water is light, dark, soft, heavy, sparking, calm or dynamic. To represent it, I created some fluid background gradients; an easily recognisable brand element to pair with the sharp photographic world & the wave element (from the logo) used as a graphic element. A cute range of icons can pimp any layout! Next to the graphic identity, I created onside tarpaulins, business cards, branded clothes or placemat. Wanna dive into happiness with a pool? Contact Alexia: aqualexx.be !